FOR THE GIRL WHO WANTS TO MAKE HER OWN RULES
Let me tell you the truth loud and clear: there has never been a better time to start your own brand.
In the past, you may have had to work your way up, spend years in school, or have some serious connections to become successful. Today, many of us are starting to see that we have so much power right at our fingertips. We are starting to question the way things used to be done and lean towards a life with more freedom.
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We are watching people show up on social media doing what they love, singing, cooking, making art, doing makeup, sharing their story, teaching valuable information, and creating financial abundance doing what comes to them naturally. On their platform. On their terms.
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If you close your eyes and imagine yourself living that life and feel into what that would be like for you, do you feel the ache? The desire? The butterflies? Do you know somewhere deep down that this is what you were meant to do to?
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If so, it's time for us to have a chat.
mentorship
brand
DISCOMFORT IS A SIGN THAT YOU ARE BEING ASKED TO STEP INTO YOUR FULL POTENTIAL. LET'S USE IT TO YOUR ADVANTAGE.
GET CLEAR
Whether you already have an established brand, idea, or you are starting from a blank slate, we will always begin our mentorship from the same place: remembering your purpose, clarifying your vision, and making sure that every single detail of what you want to do is 100% authentic to you. It's easy to get swept up in "shoulds" and comparison when you are first starting out. But the truth is, some of the most successful brands out there said "f*ck what everyone else is doing", and just did it THEIR way. This will be a time dedicated to connecting you with your intuition so that you can use that as your compass in all of your decisions to come. You will be given tools and practices that you can always come back to if you feel lost after our mentorship ends. This is what will set you apart from the others, keep you in alignment, and ultimately, lead you to a thriving brand and online presence.
the process
"It's like having a business partner without the strings attached. I worked with business coaches before who made me feel so limited and stressed to the point where I thought having my own brand wasn't for me. Micaela doesn't just try to fit you into a one-size-fits-all strategy. She is somehow able to push you outside of your comfort zone while making you feel totally comforted in the process. She helps you find the approach that feels natural, exciting, and sustainable for you."
-TESSA L.
frequently asked questions
FAQ
01.
What is the difference between a brand and a business?
A business typically offers a service or product. Your brand is what makes you stand out from the rest. It is made up of your unique personality or the personality of your business. I work with people who want to start their own brands because it focuses on who you are and how you want to contribute to the world from a place of passion and creativity. This could be through influencing, creating, blogging, or selling a service/product.
02.
The field I want to go into is too saturated.
Should I even bother?
No field is too saturated when you learn what is unique about you and let that lead the way. The fact that other people are doing it is simply a sign that it is possible to do. The reason many people fail at building an audience or starting a successful business is because they are trying to be too much like the person who did it before them. Your authenticity is the key to your success, and that's exactly what this program helps you figure out.
03.
Do I have to quit my job?
You will not have to do anything until it feels right. In our initial sessions we will talk about your current source of income. If it is a job that provides you stability and you have time and energy to work on something new on the side, then it is best to keep it so that you don't rush your process. If it is draining you and you cannot take action because of it, we will talk about the many ways that you can bring in money to support you while building the brand you desire.
04.
Who is this program for?
Future influencers, content creators, podcasters, bloggers, coaches, fashion brands, artists, healers, doctors, lawyers...literally anyone who wants to defy their industry standards, create an online presence, and bring in money sharing their craft.